Whatiftheworld... - South African Art Gallery
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Whatiftheworld is a multi-disciplinary creative initiative based in Cape Town, South Africa. Founded in 2005 by Justin Rhodes and Cameron Munro, Whatiftheworld began with a small exhibition space in the emerging East City Precinct and quickly established itself as a much-needed platform for young and emerging South African artists. This resulted in a diverse programme of frequently sold-out shows of contemporary art in all media, and also gave rise to workshops and other collaborative initiatives for the art and design community.
Whatiftheworld represents a new generation of emerging South African artists whose focus on themes of identity, culture, the urban experience and popular iconography creates a continuous dialogue with both the local and global community.
Recent projects and initiatives include the opening of the Whatiftheworld / Design Studio, focused on creating opportunities and outlets for emerging South African product, furniture, and fashion designers.
