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Media - Acrylic Paintings, Pen & Ink Illustrations
Address - The Beeches, Kniveton, Nr ASHBOURNE
Derbyshire, United Kingdom
Phone -
44 1335 342896
Email - [email protected]
Website - http://www.robkinsey.com
Rob Kinsey is an artist with a passion for the sport of motocross, defining
himself on his website as 'motocross racer, fan and award-winning artist'.
Art and sport have been important to Rob for many years. He qualified as a technical
illustrator in the 1970's and his artwork has developed in parallel with his participation in
motocross. He competed in the British Motocross Championships from 1977 to 1981 and still
rides in
Vintage Motocross events.
He specialises in painting with acrylic on canvas and produces high quality
prints using the Giclée process, which ensures that the colours do not fade over
time.
"They are all painted with a passion," says Rob, and he combines his passions for
art and motocross with business acumen. He sells pen and ink drawings, prints and original
artworks through his e-commerce website to a world-wide customer base of riders, fans and
motocross businesses.
To help make his creative enterprise even more successful, Rob attended a
business development course close to his home in Derbyshire, England. The 'Focusing
Creativity' workshops helped Rob and other creative entrepreneurs to devise business
strategies which combine their creative talents with smart business thinking.
"I went on the course feeling that I should diversify my range of artwork
away from just motocross because I felt vulnerable by having all my eggs in one basket,"
said Rob. However, by the end of the course, after having considered a range of factors such
as his competitive advantage, market segmentation and pricing strategies, Rob decided that his
best option was to play to his strengths and focus on motocross art. "The course
encouraged me to focus on what I'm passionate about and to capitalise on my position in the
world of motocross" said Rob. "The message I came away with was 'Believe in yourself
and don't worry about only working in a niche market - simply become the best motocross artist
in the world!' from the aptly named Focusing Creativity course" said Rob.
Despite being a one-person enterprise, Rob's business strategy is similar to that of some of
the biggest corporations. Jim Collins identified that the most consistently successful
companies use the 'Hedgehog Concept'. (The hedgehog is supremely good at one defensive
position, and it survives by sticking to its winning strategy.) Businesses using the Hedgehog
Strategy have identified the one thing at which they can be world-beaters. This results from
an objective understanding of what you can be best in the world at combined with the thing you
are deeply passionate about.
This focused strategy worked. Within a year he was appointed as the 'Official
Artist to the 2007 Motocross de Nations' in Maryland, USA. This accolade will give him the
opportunity to exhibit and sell his works of art in the VIP and Press buildings at the event,
which is the ideal marketplace at the very heart of this international sport.
Rob Kinsey has achieved world-class status by focusing on his niche market, concentrating on
his specialist creativity and being driven by his passion.
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