Art has been a part of society for centuries and centuries. And thank God for it. Art is not just beautiful to look at; it also inspires, heals, and changes people, helping people to think about and see the world in a different, better way through images, shapes, color composition, sculptures, etc. Art exhibitions are a great way to get people interested in art and to show them some of the amazing pieces that are out there. But how do you go about planning an art exhibition? Here are some tips.
Choose a Theme
There are endless art pieces and thus different art categories. You could have an exhibition that focuses on portraits, sculptures, still lifes, etc. For this reason, it’s best to choose a theme for your exhibition so that it gives coherence to the overall event. If you’re having a hard time picking a theme, consider what kind of art you’re most interested in or what will be the most popular with your audience. You can also base your theme on a certain time period, such as Renaissance art or even just 20th-century art in general.
Create an Art Selection Committee
This is a group of people whose job is to help you select which pieces of art will be included in the exhibition based on the theme. The committee should preferably be made up of experts -if not passionate people- in the art world so that you can get unbiased opinions on which pieces will be the most suitable for your event.
Keep in mind that you don’t have to include every piece of art that the committee suggests. The final decision should be up to you.
Plan Well in Advance
There are many moving parts when it comes to planning an art exhibition. You need to secure a venue, find sponsors, cater, and more. It’s best to start planning ideally six months in advance so that you have plenty of time to get everything done.
This is a group of people whose job is to help you select which pieces of art will be included in the exhibition based on the theme. The committee should preferably be made up of experts -if not passionate people- in the art world so that you can get unbiased opinions on which pieces will be the most suitable for your event.
Otherwise, you may find yourself rushing to get things done at the last minute, which will lead to mistakes being made. When it comes to art events, even the smallest mistake can have unpleasant consequences.
Have a Marketing Strategy
Whatever your reasons for holding an art exhibition, a poorly attended event will not serve those purposes. You need to let people know about your event, hence the need to have a marketing strategy.
There are many different ways to market an event. You can use social media, email marketing, billboards, and even word of mouth. Remember to pick your marketing strategy according to your target audience. For example, if the demographic you want to attend most is seniors in assisted living facilities, then using Facebook as a social media marketing platform will be more effective than using Snapchat.
There are many different ways to market an event. You can use social media, email marketing, billboards, and even word of mouth. Remember to pick your marketing strategy according to your target audience.
Putting on an art exhibition is a worthwhile undertaking that doesn’t have to be an overly difficult endeavor. Just pick a theme, put together a selection committee, plan ahead, and have a marketing strategy.