The art world is competitive, and it’s easy to get lost in the shuffle, especially in the art world. According to the U.S. Bureau of Economic Analysis (BEA), arts and cultural and economic activities accounted for 4.2% or a total of $876.7 billion in 2020. There are many ways to stand out in the art world, but one of the best is providing high-quality product photography that accurately depicts your work. This guide will discuss why product photography is vital in art and how you can use it to improve sales.
The Art World is Competitive
The art world is a competitive, fast-paced market. The works of the most celebrated artists are in high demand, and so are their prices. Pablo Picasso’s painting Femme Assise Pres d’Une Fenetre (Marie-Therese) sold for $100 million, becoming the most significant auction sale of 2021.
You might wonder why product photography is essential for artists, especially when there are many other ways to showcase your work. Well, the reality is that photos are the only way you can show off your work in a gallery or online.
To succeed, you need to be willing to fight tooth and nail for every inch of your success. You have to be willing to put yourself out there, be vulnerable, and take risks that might make you look foolish. You have to be willing to put in the hours and then some to get where you want to go.
It’s the Only Way to Showcase Your Work Online
You might wonder why product photography is essential for artists, especially when there are many other ways to showcase your work. Well, the reality is that photos are the only way you can show off your work in a gallery or online. Using your paintings or sculptures as billboards or posters is impossible. Taking high-quality photos is the only option. When you take your art to the next level with professional product photography, it adds a layer of professionalism and sophistication that will make people want to follow along with your work on Instagram, Facebook, Twitter, and more. And if you want to get serious about building an audience with social media, it’s important to remember that people want to feel like they’re part of something special. When they see your artwork showcased in high-quality photos that look like they came straight out of an art museum or gallery, they will be impressed by how much time and care went into creating such beautiful pieces.
Professional Photography Makes a Huge Difference in Sales
Professional photography is a must for any artist. After all, you’re selling your art to people who want to buy it. The more professional your photos look, the more likely those potential buyers will be able to see themselves hanging your work in their homes or offices.
According to a Survey of Global Collecting in 2022, 37 percent of those collectors who preferred to buy art and antiques from dealers would favor buying from them online (up 2 percent from surveys in 2021 and by 8 percent from 2020), revealing an increase in the acceptance of buying sight unseen. Professional photos help you stand out from the crowd and make your work look more valuable. If a collector sees two similar pieces of art, except one has better photographs than the other, which piece do you think they’ll choose? Obviously, they’ll choose the one with better quality photographs because that’s how people tend to judge things at first glance!
The art world is notoriously picky and demanding. While you may have a lot of people who love what you’re doing, some serious buyers will only work with the best. They have high expectations for both the quality of your product and your photographic style.
A good photograph brings out an item’s best qualities, color, vibrancy, texture, and detail. Hence, artists should always strive for high-quality images in all their marketing materials, such as website thumbnails and social media posts! Professional product photography also helps sell artwork faster because it makes it easier for your customers to see what they’re buying. While the quality of the image is important, so is the actual framing. You can use shadows and light to highlight certain aspects of your art. You can also get creative with your images by adding props or having an actual person hold up your painting or sculpture.
Art Buyers Will Take You Seriously
The art world is notoriously picky and demanding. While you may have a lot of people who love what you’re doing, some serious buyers will only work with the best. They have high expectations for both the quality of your product and your photographic style. They want to see a consistent style in all of your photos. You can’t just take one good shot and throw another completely different one together. If artists have been working on their craft for years, they’ve likely developed their unique style and aesthetic—and buyers want to see that!
Your Images are a Reflection of You and Your Products
The Art Market Report estimated that the total value of fine art sold in America in 2021 was $10.9 billion. Good product photography can help you build a brand, stand out from the competition, and sell more. It’s also vital to your business if you want to attract new clients, increase repeat sales and expand your reach. t doesn’t take much for a beautiful image to catch someone’s eye, and once it does, it will give them an immediate idea of what the product looks like and how it might work in their own space.
Product Photos Can Help Level the Playing Field for Artists
It’s no secret that big brands have a lot of money to throw at advertising, but they aren’t the only ones who can use product photography. Professional product photos are now accessible to artists and small businesses, which means they can compete with larger companies for customers. For example, if you have a business selling handmade jewelry or home decor items, you may be able to have your products featured on a website like Etsy. This can help get your work in front of people who would not otherwise see it (and potentially increase sales). Art Basel and UBS report says that online art sales rose to $13.3 billion in 2021, accounting for 20% of the total art market. This is good news for artists who want to sell their work online, and it’s even better news for those who can use product photography to get their products in front of potential buyers. Product photography makes it much easier for people browsing websites like Etsy or eBay for art pieces. They can see exactly what they’re buying before deciding whether or not they like an item enough to purchase it.
Conclusion
Product photography is important in selling your art online and showing your work to buyers. The best way to get started is by hiring a professional photographer who understands the nuances of photographing art. That way, they can help you take great photos that will make it easier for customers to see what they’re buying and show off all the hard work that went into making each piece!