New digital art has a significant impact on classical forms of painting, offering new approaches, techniques, and materials, as well as pushing the boundaries of the creative process.

Contemporary Art: Major Trends

With the development of new technologies, virtual art is becoming increasingly popular. It’s one of the fastest-growing trends in contemporary art. Virtual art includes various forms of creativity, such as digital painting, generative art, and interactive installations. Just like the most recent games at, this art form is based on the use of digital technology and artificial intelligence. Virtual art can affect the viewer through visual images, sound cues, and interactive interaction with the artwork. Virtual art has great potential for development and may become an important part of contemporary art in the future.


Another trend in the art market today is NFT art. It’s a form of digital art in which each copy of a work is unique and cannot be reproduced. NFT tokens are used to prove ownership of a work; they are a cryptographic certificate stored in a blockchain. NFT art allows artists to be rewarded for their work, as every time a work is sold, the creator receives a commission, thus avoiding plagiarism and theft in the digital art market.

Bioart is another trend in contemporary art that took shape in the 1990s. Artists use living tissues, bacteria, and microorganisms rather than traditional tools to create their works. Bioart is at the intersection of art and science and includes creating sculptures from plants, using insect particles to produce optical illusions, or using microorganisms to create abstract compositions. Bioart seeks to emphasize the relationship between living things and the environment and to explore the possibilities of interaction between living organisms and technology.

Immersive art is also popular today. Its main task is to immerse the viewer in the world of the work. Artists have been looking for ways to do this for centuries, and finally, digital technology has changed the way the author and the viewer interact. This form of art implies a complete immersion of the viewer in the atmosphere of the work. This effect is achieved through the use of various technologies, such as virtual reality, augmented reality, 3D imaging, and others. Immersive art allows the viewer to feel part of what is happening on the screen or on stage, which creates a sense of reality about what is happening.

Glitch art is a style of contemporary art based on the use of errors and failures in digital technology. It consists of creating works of art using visual effects that occur due to errors in software or hardware. Glitch art can be beautiful and interesting to view or give as a gift, especially when you consider that it’s created on purpose rather than being the result of an accidental glitch. Glitch art has influenced many art forms, including sculpture, textiles, and furniture design. Artists use errors and failures in digital technology to create unique and interesting works.

The Rise of Digital and Virtual Reality Arts

With the rise of virtual and augmented reality technologies, artists and designers have new creative opportunities. Virtual reality allows the creation of fully three-dimensional worlds in which the viewer can interact with objects and characters. Augmented reality adds elements of the virtual world to the real environment, creating interactive installations and performances.

One prominent example of the use of VR/AR in art is the project The Void by Miguel Arteta. He created a virtual gallery where viewers can explore over 100 works of art created using VR. The project was the first virtual museum available to the general public.


The use of VR/AR opens up new possibilities for creating interactive installations and performances. For example, the Theater of Light project by artist Simone Rosenthal is an interactive installation in which the viewer can control the light using gestures. In the performance Virtual Garden, the audience can walk through a virtual garden created with the help of augmented reality.

However, virtual and augmented reality not only provide new opportunities for art but also present artists with new challenges. One such challenge is to create content that is interesting and accessible to a wide range of viewers. Moreover, VR/AR technologies require artists to know how to program and work with 3D models. Thus, virtual and augmented reality open new horizons for art, allowing authors to create unique and interactive works. To successfully utilize these technologies, it’s necessary to consider their specifics and develop content that will be interesting and accessible to viewers.